ABOUT US

Beacon Real Estate Group specializes in the ownership and development of multifamily, retail, and office properties in the U.S. Southeast. We acquire properties across the life-cycle: from pre-stabilization to deep value-add; but one commonality is that each property has a story – a unique edge. 

At Beacon, we actively collaborate with our property management teams, providing a comprehensive suite of services, expertise, and essential systems to ensure the successful operation of each property. 

Our firm includes nearly 40  corporate professionals including acquisitions/dispositions, operations, construction, marketing, finance, treasury, and liquidity management. Senior members of our team have worked together for over 25 years, fostering a stable, collegial environment where younger team members are encouraged to challenge and question the norm. 

Beacon’s half-century of real estate ownership and management experience provides us with a wealth of industry knowledge and expertise. We have not only survived, but thrived, through various economic cycles.

Our apartment portfolio is comprised of more than 7,000 multifamily units located across primary and secondary markets in the U.S. Southeast. Our acquisition strategy focuses on properties that are either pre-stabilized, in need of renovation or mismanaged. These acquisitions are typically made at values below replacement cost and are situated in submarkets with strong demographics and job growth.

Our commercial portfolio, also in the U.S. Southeast, exceeds 1 million square feet of office and retail properties. We excel at capitalizing on local market inefficiencies driven by demographic growth, local regulations, and underserved demand. 

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our approach

Beacon has a unique property management approach that we call our Hybrid Management Model, founded on three core pillars. We acknowledge the intrinsic value of third-party management over in-house alternatives, enabling us to identify and leverage opportunities for enhancing property operations through Beacon’s specialized staffing and data science groups. This  model empowers our portfolio to optimize its performance: 

Onsite Talent Optimization

By leveraging data science and business intelligence software, we empower our onsite teams and liberate them from time-consuming administrative tasks. This enables property managers to concentrate on activities they are passionate about, like leasing and customer service. This not only increases employee satisfaction but also contributes to rent expansion.

Liquidity Management and Expense Allocation

Property expenses are uploaded from vendors to our software; eliminating human error and wasted time. Our accounts payable team ensures the timeliness and accuracy of every property expense. Our firm’s focus on liquidity management not only provides a more streamlined and transparent financial overview, but also enables our onsite teams to concentrate their efforts on revenue-generating activities.

Optimized Marketing

We prioritize property marketing with a unique approach, guided by metrics and benchmarks. Our in-house marketing team collaborates closely with local management utilizing data science and business intelligence tools to maximize customer engagement. ROI is the cornerstone of our marketing decisions, focusing on tangible results rather than superficial metrics like "eyeballs" or "clicks."

our core values

We pride ourselves on more than just our success; we are driven by a set of core values that define who we are and how we operate. These guiding principles serve as the foundation of our company culture, influencing every decision we make and every interaction we have.  

We believe that success goes beyond profits and growth – it lies in our unwavering commitment to these values.  Discover how our core values shape our identity and set us apart in today’s dynamic world. 

hard work and commitment

Our culture is built on dedication, perseverance, and commitment. We value hard work as a way of life. We believe that anything worth doing is worth doing well.

curiosity and drive

Curiosity drives knowledge, innovation, and growth by encouraging us to question existing paradigms, learn new ways of doing things and explore new opportunities. The dedication to question the norm, even in challenging times, leads to constant evolution and the fulfillment of one's full potential.

teamwork

Collaboration, communication, and mutual respect create a cohesive and inclusive work environment. By leveraging diverse talents and perspectives, we tackle challenges, celebrate successes, and work towards a shared vision, driving the company's growth and success.

integrity

We tell the truth, quickly and accurately. We honor our promises and our word. We recognize our mistakes and own them.

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