Beacon Real Estate Group recognizes the value of third-party management (vs. in-house) as well as its inherent limitations. We identify opportunities to enhance property operations through Beacon’s specialized staffing and data science groups. These groups developed our unique Hybrid Management Model, which is built on three core pillars: 

Onsite Talent Optimization
By leveraging data science and business intelligence software, we empower our  onsite teams and liberate them from time-consuming administrative tasks. This enables property managers to concentrate on activities they are passionate about, like leasing and customer service. This not only increases employee satisfaction but also contributes to rent expansion. 

Liquidity Management and Expense Allocation
Property expenses are uploaded from vendors to our software; eliminating human error and wasted time. Our accounts payable team ensures the timeliness and accuracy of every property expense. Our firm’s focus on liquidity management not only provides a more streamlined and transparent financial overview, but also allows our onsite teams to concentrate their efforts on revenue-generating activities. 

Optimized Marketing
We look at marketing differently because we understand how vital it is to a property’s performance. Metrics, benchmarks, and rigor inform all of our marketing decisions. Beacon’s in-house marketing team works with our local property management teams to harness the potential of data science and business intelligence software.  Online customer engagement – whether through desktop or mobile devices, needs to be a distinctive, engaging, and unique experience; and continuously measured for efficacy. ROI is the foundation of Beacon’s marketing decisions, not “eyeballs” or “clicks”.